Tag Archives: trends

Silicon Valley Trends by Loic Le Meur

With the 2013 edition of LeWeb approaching, Loic Le Meur, co-founder of the Conference, released a presentation of some of the latest trends that will be discussed in Paris, Dec 10-12, 2013. Full programme here including 150 speakers to cover these fascinating trends. Promising!

The next 10 years:

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Global Mobile Advertising Statistics

You’ll find below the latest statistics and trends of mobile advertising spending (mobile ads budgets, how they are segmented and more).

Global Mobile Ad Spending (2012-2016)

Year Worldwide Ad Spending (in billions USD) US Mobile Ad Spending (in billions USD)
2012 $8.41 $4.11
2013 $13.58 $7.29
2014 $20.30 $11.33
2015 $28.45 $16.17
2016 $36.87 $21.53

Mobile advertising accounted for 18 percent of paid search budgets in 2012

22.7 percent of consumers used a mobile device to visit a retailer’s site in December 2012, up from 14.6 percent in 2011.

Mobile Ad Spending by Region (2012-2016)

2012 (in millions USD) 2013 (in millionsUSD) 2014 (in millionsUSD) 2015 (in millionsUSD) 2016 (in millionsUSD)
North America 3,948.4 7,162.6 11,245.1 16,117.9 21,391.7
Asia-Pacific 2,653.8 3,412.8 4,313.8 5,314.6 6,191.6
Western Europe 1,647.8 2,735.3 4,294.4 6.355.7 8,389.5
Latin America 79.2 140.2 259.3 414.9 580.9
Eastern Europe 70.4 117.0 162.1 210.8 261.4
Middle East and Africa 7.1 13.4 22.8 36.4 58.3

M-commerce sales will account for 15% of total ecommerce sales in 2013

Mobile Ad Spending By Category

Entertainment & Media 40%
Technology & Telecom 22%
Retail 9%
Travel 7%
Social & Dating 6%
News & Education 6%
Business & Finance 5%
Lifestyle & Health 3%
Automotive 1%
Style & Fashion 1%

Market Share of Net Mobile Ad Revenues by Company

Google 54.65%
Facebook 13.23%
Pandora 5.10%
Twitter 3.64%
Apple iAd 2.92%
Millennial Media 1.29%
Other 19.17%

Highest CTR for Mobile Ads was in between 6 Pm and Midnight

Target Demographics of Mobile Ad Campaign

By Age

Under 20 38%
20-29 39%
30-39 16%
40+ 7%

By Gender

   
Male 54%
Female 46%

 Mobile Ad Spending by Platform

iOs 75%
Android 24%
Other 1%
Global Mobile Ad Spending (2012-2016)

Year Worldwide Ad Spending (in billions USD) US Mobile Ad Spending (in billions USD)
2012 $8.41 $4.11
2013 $13.58 $7.29
2014 $20.30 $11.33
2015 $28.45 $16.17
2016 $36.87 $21.53

Mobile advertising accounted for 18 percent of paid search budgets in 2012

22.7 percent of consumers used a mobile device to visit a retailer’s site in December 2012, up from 14.6 percent in 2011.

Mobile Ad Spending by Region (2012-2016)

2012 (in millions USD) 2013 (in millionsUSD) 2014 (in millionsUSD) 2015 (in millionsUSD) 2016 (in millionsUSD)
North America 3,948.4 7,162.6 11,245.1 16,117.9 21,391.7
Asia-Pacific 2,653.8 3,412.8 4,313.8 5,314.6 6,191.6
Western Europe 1,647.8 2,735.3 4,294.4 6.355.7 8,389.5
Latin America 79.2 140.2 259.3 414.9 580.9
Eastern Europe 70.4 117.0 162.1 210.8 261.4
Middle East and Africa 7.1 13.4 22.8 36.4 58.3

M-commerce sales will account for 15% of total ecommerce sales in 2013

Mobile Ad Spending By Category

Entertainment & Media 40%
Technology & Telecom 22%
Retail 9%
Travel 7%
Social & Dating 6%
News & Education 6%
Business & Finance 5%
Lifestyle & Health 3%
Automotive 1%
Style & Fashion 1%

Market Share of Net Mobile Ad Revenues by Company

Google 54.65%
Facebook 13.23%
Pandora 5.10%
Twitter 3.64%
Apple iAd 2.92%
Millennial Media 1.29%
Other 19.17%

Highest CTR for Mobile Ads was in between 6 Pm and Midnight

Target Demographics of Mobile Ad Campaign

By Age

Under 20 38%
20-29 39%
30-39 16%
40+ 7%

By Gender

   
Male 54%
Female 46%

 Mobile Ad Spending by Platform

iOs 75%
Android 24%
Other 1%

via

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Our Digital Future

Digital Technology has changed the way we work and live: spontaneous communication, real-time information, mutual sharing, incredible connections etc…. yet this is all just the very beginning.

Virgin Media look at our digital future and pose three questions…

1. What’s the biggest difference the web has made to your life, and how do you think it has made the biggest positive difference to the world?

2. Is there anything that worries you about the internet and an increasingly digital society?

3. How do you think digital technology and the web can make life better in the future for you, the country, or the world?

Richard Branson answers these questions himself here and you can head over to Our Digital Future to join the conversation. 

 

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