SNCF takes Paris pedestrians to other European cities

French Railway company SNCF teamed up with ad agency TBWA to create the “Europe, it’s Just Next Door” ad campaign that transports pedestrians to other European cities, simply by opening a door.

The brightly colored doors are placed in public areas around Paris and feature the names of European cities. When opened, the interactive experience begins, “plus vraie que nature”.

Nice execution, fun and engaging. Watch the video to find out more:

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Ahead of the Twitter ($TWTR) IPO

As Twitter prepares to go public  on Nov 15 (source here), take a look at their latest data on finances, users growth, impact on social TV and more.

Ahead of the Twitter IPO an Infographic


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5 Ways to make your LinkedIn Profile Irresistible

> Create a LinkedIn profile, not a Linkedin Novella. Think keywords and SEO.

>  Align your personal brand with who you are and what you showcase.  Think consistency.

> Build bridges between where you started and where you are now. Think storytelling.

> Don’t forget to use a profile picture. Think business portrait (obviously).

> Use your customised url when sending your LinkedIn profile to a recruiter. Think polishing.

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Jay Z – Holy Grail ft. Justin Timberlake

“Happiness is an allegory, unhappiness a story.”*

I’m in awe with Jay-Z latest album Magna Carta… Holy Grail.

The first release features Justin Timberlake, holy s***, only Jay Z could have pulled off a hip-hop ode to Kurt Cobain!

This album as a whole is SERIOUS DOPE.

* Leo Tolstoy

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Porn Sex vs. Real Sex

At first look, today might not be the most educational blog post I’ve ever shared but when I come across such a creative video, I don’t even wonder if it’s worth it.

Of course!

It is.

(Don’t) mind the Nutella.

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The World without mobile

Did you know that Mobile Users reach to their phone 150 times a day*?

150 times…. that makes almost 10 times per hour over a day.

Addicted? Really? I see a wealth of opportunities for marketers here 🙂

But what if there was no mobile? What if tweets were actually birds, and spams fighters?

That’s what Qualcomm have imagined and it’s hilarious!

* according to the KPCB Internet Trends 2013 report here.

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5 Examples For How To Use Twitter To Drive Sales

This infographic compiles 5 excellent case studies on how companies are using Twitter to make a huge impact and to drive sales. Find out more about Etsy, Marketo, Lenovo, Bonobos and Paramount Pictures strategy on Twitter.



What Can Your Business do in 140 characters?

I recently attended a workshop where we were asked to create a company’s elevator pitch in 140 characters.

Who? How? Purpose? Benefits? Uniqueness?

Storytelling in 140 characters. So powerful.

Twitter just released a beautiful video on what a business can do in 140 characters. For more input and advice, check the the Twitter for Business website full of resources.

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