Category Archives: Mobile

The World without mobile

Did you know that Mobile Users reach to their phone 150 times a day*?

150 times…. that makes almost 10 times per hour over a day.

Addicted? Really? I see a wealth of opportunities for marketers here 🙂

But what if there was no mobile? What if tweets were actually birds, and spams fighters?

That’s what Qualcomm have imagined and it’s hilarious!

* according to the KPCB Internet Trends 2013 report here.

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Global Mobile Advertising Statistics

You’ll find below the latest statistics and trends of mobile advertising spending (mobile ads budgets, how they are segmented and more).

Global Mobile Ad Spending (2012-2016)

Year Worldwide Ad Spending (in billions USD) US Mobile Ad Spending (in billions USD)
2012 $8.41 $4.11
2013 $13.58 $7.29
2014 $20.30 $11.33
2015 $28.45 $16.17
2016 $36.87 $21.53

Mobile advertising accounted for 18 percent of paid search budgets in 2012

22.7 percent of consumers used a mobile device to visit a retailer’s site in December 2012, up from 14.6 percent in 2011.

Mobile Ad Spending by Region (2012-2016)

2012 (in millions USD) 2013 (in millionsUSD) 2014 (in millionsUSD) 2015 (in millionsUSD) 2016 (in millionsUSD)
North America 3,948.4 7,162.6 11,245.1 16,117.9 21,391.7
Asia-Pacific 2,653.8 3,412.8 4,313.8 5,314.6 6,191.6
Western Europe 1,647.8 2,735.3 4,294.4 6.355.7 8,389.5
Latin America 79.2 140.2 259.3 414.9 580.9
Eastern Europe 70.4 117.0 162.1 210.8 261.4
Middle East and Africa 7.1 13.4 22.8 36.4 58.3

M-commerce sales will account for 15% of total ecommerce sales in 2013

Mobile Ad Spending By Category

Entertainment & Media 40%
Technology & Telecom 22%
Retail 9%
Travel 7%
Social & Dating 6%
News & Education 6%
Business & Finance 5%
Lifestyle & Health 3%
Automotive 1%
Style & Fashion 1%

Market Share of Net Mobile Ad Revenues by Company

Google 54.65%
Facebook 13.23%
Pandora 5.10%
Twitter 3.64%
Apple iAd 2.92%
Millennial Media 1.29%
Other 19.17%

Highest CTR for Mobile Ads was in between 6 Pm and Midnight

Target Demographics of Mobile Ad Campaign

By Age

Under 20 38%
20-29 39%
30-39 16%
40+ 7%

By Gender

   
Male 54%
Female 46%

 Mobile Ad Spending by Platform

iOs 75%
Android 24%
Other 1%
Global Mobile Ad Spending (2012-2016)

Year Worldwide Ad Spending (in billions USD) US Mobile Ad Spending (in billions USD)
2012 $8.41 $4.11
2013 $13.58 $7.29
2014 $20.30 $11.33
2015 $28.45 $16.17
2016 $36.87 $21.53

Mobile advertising accounted for 18 percent of paid search budgets in 2012

22.7 percent of consumers used a mobile device to visit a retailer’s site in December 2012, up from 14.6 percent in 2011.

Mobile Ad Spending by Region (2012-2016)

2012 (in millions USD) 2013 (in millionsUSD) 2014 (in millionsUSD) 2015 (in millionsUSD) 2016 (in millionsUSD)
North America 3,948.4 7,162.6 11,245.1 16,117.9 21,391.7
Asia-Pacific 2,653.8 3,412.8 4,313.8 5,314.6 6,191.6
Western Europe 1,647.8 2,735.3 4,294.4 6.355.7 8,389.5
Latin America 79.2 140.2 259.3 414.9 580.9
Eastern Europe 70.4 117.0 162.1 210.8 261.4
Middle East and Africa 7.1 13.4 22.8 36.4 58.3

M-commerce sales will account for 15% of total ecommerce sales in 2013

Mobile Ad Spending By Category

Entertainment & Media 40%
Technology & Telecom 22%
Retail 9%
Travel 7%
Social & Dating 6%
News & Education 6%
Business & Finance 5%
Lifestyle & Health 3%
Automotive 1%
Style & Fashion 1%

Market Share of Net Mobile Ad Revenues by Company

Google 54.65%
Facebook 13.23%
Pandora 5.10%
Twitter 3.64%
Apple iAd 2.92%
Millennial Media 1.29%
Other 19.17%

Highest CTR for Mobile Ads was in between 6 Pm and Midnight

Target Demographics of Mobile Ad Campaign

By Age

Under 20 38%
20-29 39%
30-39 16%
40+ 7%

By Gender

   
Male 54%
Female 46%

 Mobile Ad Spending by Platform

iOs 75%
Android 24%
Other 1%

via

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Sssshhhh…. Apple’s New iPhone Ad

You say it best, when you say nothing at all.. seems to believe Tim Cook whose latest iPhone ad is…

Mute.

And great.

Will it help Apple re-emerge as a marketing powerhouse? No.  But it’s a beautiful piece of movie with no dialogue and no information about the iPhone 5 features, setting the stage to the fact that every day more photos are taken with the iPhone than any other camera.

Enjoy:

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App of the Week: Mood Of The Day

Mood of the Day 2

True Music fans will LOVE this app.

Imagine… a surprise music everyday just for you, something special to mach your mood.

It’s free and it’s cool.

Mood Of The Day on iTunes

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