SNCF takes Paris pedestrians to other European cities

French Railway company SNCF teamed up with ad agency TBWA to create the “Europe, it’s Just Next Door” ad campaign that transports pedestrians to other European cities, simply by opening a door.

The brightly colored doors are placed in public areas around Paris and feature the names of European cities. When opened, the interactive experience begins, “plus vraie que nature”.

Nice execution, fun and engaging. Watch the video to find out more:

Advertisements
Tagged , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: