SNCF takes Paris pedestrians to other European cities

French Railway company SNCF teamed up with ad agency TBWA to create the “Europe, it’s Just Next Door” ad campaign that transports pedestrians to other European cities, simply by opening a door.

The brightly colored doors are placed in public areas around Paris and feature the names of European cities. When opened, the interactive experience begins, “plus vraie que nature”.

Nice execution, fun and engaging. Watch the video to find out more:

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