Global Mobile Advertising Statistics

You’ll find below the latest statistics and trends of mobile advertising spending (mobile ads budgets, how they are segmented and more).

Global Mobile Ad Spending (2012-2016)

Year Worldwide Ad Spending (in billions USD) US Mobile Ad Spending (in billions USD)
2012 $8.41 $4.11
2013 $13.58 $7.29
2014 $20.30 $11.33
2015 $28.45 $16.17
2016 $36.87 $21.53

Mobile advertising accounted for 18 percent of paid search budgets in 2012

22.7 percent of consumers used a mobile device to visit a retailer’s site in December 2012, up from 14.6 percent in 2011.

Mobile Ad Spending by Region (2012-2016)

2012 (in millions USD) 2013 (in millionsUSD) 2014 (in millionsUSD) 2015 (in millionsUSD) 2016 (in millionsUSD)
North America 3,948.4 7,162.6 11,245.1 16,117.9 21,391.7
Asia-Pacific 2,653.8 3,412.8 4,313.8 5,314.6 6,191.6
Western Europe 1,647.8 2,735.3 4,294.4 6.355.7 8,389.5
Latin America 79.2 140.2 259.3 414.9 580.9
Eastern Europe 70.4 117.0 162.1 210.8 261.4
Middle East and Africa 7.1 13.4 22.8 36.4 58.3

M-commerce sales will account for 15% of total ecommerce sales in 2013

Mobile Ad Spending By Category

Entertainment & Media 40%
Technology & Telecom 22%
Retail 9%
Travel 7%
Social & Dating 6%
News & Education 6%
Business & Finance 5%
Lifestyle & Health 3%
Automotive 1%
Style & Fashion 1%

Market Share of Net Mobile Ad Revenues by Company

Google 54.65%
Facebook 13.23%
Pandora 5.10%
Twitter 3.64%
Apple iAd 2.92%
Millennial Media 1.29%
Other 19.17%

Highest CTR for Mobile Ads was in between 6 Pm and Midnight

Target Demographics of Mobile Ad Campaign

By Age

Under 20 38%
20-29 39%
30-39 16%
40+ 7%

By Gender

   
Male 54%
Female 46%

 Mobile Ad Spending by Platform

iOs 75%
Android 24%
Other 1%
Global Mobile Ad Spending (2012-2016)

Year Worldwide Ad Spending (in billions USD) US Mobile Ad Spending (in billions USD)
2012 $8.41 $4.11
2013 $13.58 $7.29
2014 $20.30 $11.33
2015 $28.45 $16.17
2016 $36.87 $21.53

Mobile advertising accounted for 18 percent of paid search budgets in 2012

22.7 percent of consumers used a mobile device to visit a retailer’s site in December 2012, up from 14.6 percent in 2011.

Mobile Ad Spending by Region (2012-2016)

2012 (in millions USD) 2013 (in millionsUSD) 2014 (in millionsUSD) 2015 (in millionsUSD) 2016 (in millionsUSD)
North America 3,948.4 7,162.6 11,245.1 16,117.9 21,391.7
Asia-Pacific 2,653.8 3,412.8 4,313.8 5,314.6 6,191.6
Western Europe 1,647.8 2,735.3 4,294.4 6.355.7 8,389.5
Latin America 79.2 140.2 259.3 414.9 580.9
Eastern Europe 70.4 117.0 162.1 210.8 261.4
Middle East and Africa 7.1 13.4 22.8 36.4 58.3

M-commerce sales will account for 15% of total ecommerce sales in 2013

Mobile Ad Spending By Category

Entertainment & Media 40%
Technology & Telecom 22%
Retail 9%
Travel 7%
Social & Dating 6%
News & Education 6%
Business & Finance 5%
Lifestyle & Health 3%
Automotive 1%
Style & Fashion 1%

Market Share of Net Mobile Ad Revenues by Company

Google 54.65%
Facebook 13.23%
Pandora 5.10%
Twitter 3.64%
Apple iAd 2.92%
Millennial Media 1.29%
Other 19.17%

Highest CTR for Mobile Ads was in between 6 Pm and Midnight

Target Demographics of Mobile Ad Campaign

By Age

Under 20 38%
20-29 39%
30-39 16%
40+ 7%

By Gender

   
Male 54%
Female 46%

 Mobile Ad Spending by Platform

iOs 75%
Android 24%
Other 1%

via

Advertisements
Tagged , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: